University of Antwerp, Belgium / FilmEU
Film Studies & Visual Culture
The Hidden Meanings of Visual Storytelling:
An Embodied Cognitive Approach
Read more This presentation focuses on the importance of dynamic patterns in visual storytelling in cinema, drawing on principles from Gestalt psychology and embodied cognitive science. Visual art has long demonstrated that form and content are inseparable, with structural patterns conveying deep meaning. While static mediums like painting offer fixed compositions for analysis, film presents a unique challenge due to its temporal nature and ever-changing visual elements. In this presentation, keyframe animation techniques are used to reveal abstract dynamic patterns in a cinematic scene. By overlaying animations on the imagery, it highlights how basic conceptual primitives—container, object, and path—shape the emotional and motivational dynamics between characters. These animated elements create intricate patterns of containment (e.g., inclusion, exclusion, entry, exit), reflecting the underlying narrative principles of tension and release. This method unveils how fleeting perceptual patterns contribute to the viewer’s emotional and cognitive interpretation of moving images. The presentation offers a new, video-graphic approach for analyzing the hidden structures that drive narrative meanings in cinematic storytelling. The presentation will build on a video essay titled Embodied Visual Meaning [in] Motion, published last year in the journal [in]Transition and featured in the BFI’s annual poll of the Best Video Essays of the Year.
Maarten Coëgnarts is Assistant Professor in Film Studies at the University of Antwerp and fellow of the Society of the Cognitive Studies of the Moving Image (SCSMI). His research on embodied cognition, metaphor and cinema has been widely published in various international peer-reviewed journals including, among others, Art & Perception, Metaphor and Symbol, New Review of Film and Television Studies and Projections. He is co-editor of the book Embodied Cognition and Cinema (Leuven University Press, 2015) and author of the book Film as Embodied Art: Bodily Meaning in the Cinema of Stanley Kubrick (Academic Studies Press, 2019).